Brand purpose
Bifröst
The Rainbow Bridge
We are a creative brand inspired by Norse mythology, uniting diversity through bold, innovative designs.
Break Boundaries, Rewrite Your Legend, and Level Up Your Style!
Values
Gimlé
The New World
From Ragnarök (End of the world) to Gimlé’s rebirth, we are merging the pirate freedom with rainbow pride, to create an inclusive community just like the brand new world emerging from myth.
Join our crew and community!
Worldview
Yggdrasil
The World Tree
We will craft our own universe. With two original heroines we’re blending Norse myth with anime to create a vibrant, new world that’s all Bifröst.
Join Bifröst with Legendary Queens!
Avatar
Heimdall
Our Brand Avatar
A bold fusion of Heimdall, the Norse rainbow guardian, and a rebellious skull—because freedom flies under both rainbow and pirate flags.
Embrace the legend, live the freedom!